About Pouch Rats
New pouches keep dropping, and there was nowhere to figure out which ones are actually worth it. So we built it.
Why we exist
Pouches run in the family. We’ve spent a long time in this business and watched the category change shape again and again: from smoking, to dip, to dip pouches, to snus, to the white pouches everyone’s reaching for now. And every week, more non-nicotine options hit the shelf.
We think white pouches are just getting started. But in our years in pouches and CPG, we kept running into the same problem: great brands struggling to reach the right people, and the right creators being almost impossible to find. So we do the hard work for you. Pouch Rats connects brands with the audience and creators who actually live in this category.
Most of all, we want Pouch Rats to be the one stop for every pouch rat out there. Come here to learn the space, discover new brands, stay on top of every launch, and have a laugh along the way.
What we do
Why "Rats"?
- pouch rat (n.)
- Someone who always has one in.
- rats (n., short for)
- Ratings. Which is what we do (amongst many other things).
What we stand for
- Honest, alwaysIf a pouch is bad, we say so. Even if the brand paid for the review.
- Picks can't be boughtAnything paid is labeled. Our picks never are.
- Responsible with nicotineNicotine reviews and picks are 21+ and behind an age check. Our creators never post nicotine content.
- For the people who use themBuilt for pouch people first, brands second.