How we pick – Pouch Rats

Rigorous rat testing

Every pouch gets judged on the same five things.

KickHow fast it hits and how long it lasts.
FlavorHow it tastes, and whether it lasts past ten minutes.
ComfortBurn, drip and how it sits in your lip.
ValueWhat you get for the price.
IngredientsWhat else is in it, and whether it's worth it.

How monthly picks work

Every month we pick four on each side, non-nicotine and nicotine. Three are ours alone. One is a deal. New picks go up on the 1st.

Our pickThe one we'd buy first.

Runner-upClose behind, and sometimes better for you.

Wild cardThe unexpected one worth a try.

Rat DealA discount we set up with a brand. Always labeled as a partner deal.

What money can't buy

Our pick, runner-up and wild card. No brand can pay to be in them, and no brand sees them before they go live.

Brands can pay for a sponsored review. That buys a review, not a good one. If we don't like it, we say so, and the review is always labeled as sponsored.

How we make money

Affiliate links. When you buy through some of our links, we may earn a commission at no cost to you.
Featured launches and sponsored reviews. Always labeled.
Rat Deals. Brands may pay us or share sales when you use the code.
Creator campaigns. Brands work with creators in the Rats. Every post is disclosed with #ad.

Free product

Brands sometimes send us pouches to try. That never guarantees coverage, a pick or a good review.

Nicotine

Nicotine reviews and picks are for adults 21+ and sit behind an age check. Nicotine news and launches are open to everyone. Our creators never post nicotine content.

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