Independent reviews and news for all things pouch related. Welcome to Pouch Rats. Launching a pouch? List it free

For brands

Put your pouch
on the radar.

Pouch Rats is the review site and creator network built only for pouches. We put your launch in front of people already shopping for one.

Get in touch
Pouches only
The only site built for this category.
Every launch
Tracked the day it drops.
Monthly picks
Where buyers decide what to try.
The Rats
A creator network that lives in pouches.

Collaborate with Pouch Rats

Launch listing / press

Free

Send us your launch or press release. New brands, products and flavors go on the Launch Tracker the day they drop.

Submit a launch

Featured launch

Top of the Launch Tracker, a spot on the homepage, a social post and a dedicated Pouch Rats review. Honest, and labeled as sponsored.

Ask about featuring

Rat Army reviews

Custom review content from creators in the Rats. Real opinions, disclosed with #ad.

Ask about creator reviews

Rat Deal of the month

Give our readers your best discount code. The winning deal gets a spot in This Month's Picks, labeled as a partner deal.

Pitch a deal

Creator campaigns

Work with the Rats, our network of pouch creators. Start small, scale what works.

See the Rats in action

Seed

Send product. Creators who like it post about it, honestly and unscripted.

Boost

Raise your TikTok Shop commission and we rally the network to sell it.

Campaign

Paid, planned content on your timeline, with a full results report.

  1. 01 BriefProduct, goal, timing.
  2. 02 MatchYou approve the creators.
  3. 03 ShipProduct goes out.
  4. 04 PostDisclosed with #ad.
  5. 05 ReportViews, clicks, sales.

The fine print

  • Paying us gets you a review, not a good one. Picks can't be bought, and sponsored reviews are honest and labeled. That's why readers trust them.
  • Everything paid is labeled.
  • Every creator is 21+ and discloses the partnership.
  • Creator and social campaigns cover non-nicotine pouches only.

Let's talk.

Tell us what you're working on and we'll get back to you.

Or email [email protected]